Electronic Resurgence

Slate has an article on the reemergence of electronic dance music in the modern American music scene. In the piece, the writer recounts a time when electronic music was supposedly set to overtake rock as the most important form of pop musical expression. From the article:

"Circa 1997—a year during which Prodigy went platinum, the Chemical Brothers achieved stateside success, and Daft Punk released their well-received debut—it seemed that change was around the corner, a finger hovering above the reset key."

I was 16 at the time, and at a key formative period in the development of my musical tastes (this is unfortunate, since the mid-90's were a wasteland for quality music). MTV launched a massive marketing campaign to bring electronic music, which was already very popular in Europe, to the US. As I'm sure you are aware, the campaign failed miserably when everybody went the exact opposite direction and started listening to ska music instead. Whoops.

The article nails all of this, so you are probably better off just reading it instead of my nostalgia trip. However, I would like to take up one thing with the writer. He seems to assume that electronic music simply disappeared into the ether, only to return now in the form of LCD Soundsystem, Junior Boys, and the Klaxons. I would like to posit that all those 'beeps' and 'snaps' we have been listening to in Hip-Hop over the last few years are a direct result of the electronic movement of the mid-90's.

Anyone with a better knowledge of Hip-Hop and Electronica care to weigh in here?