According to the NYT, rock stars are now learning the value of branding and licensing their images and music, though some are refusing to partner with corporations just for the sake of it.
Did you know that the Black Crowes sell their own rolling papers? Just a note.
Monday, November 5, 2007
It's Not Selling Out; It's Buying In
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1 comments:
No doubt. This is the new wave: unlike its predecessors, the DIY scene these days is all about capitalism, just not corporate capitalism. I say, rock on.
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