Time magazine on the fall of Hip Hop. The article is certainly correct in its assertion that Hip Hop is selling fewer records than in the past, but I'm not so sure that means fewer people are listening.
Wednesday, August 22, 2007
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Hey Pasty:
Long-time reader, rapidly becoming the site's most frequent commenter.
Time isn't the most reliable source of info on anything the slightest bit hip-hop related. Despite putting Kanye on the cover this time two years ago, it isn't exactly known for having a handle on the zeitgeist.
The people who still buy CDs are largely younger teens and adults in their mid-thirties through mid-fifties. Surprise, there--they're not the people lining up around the block to get UGK and T-Pain.
As for their little sad note about Jay's record sales, 680,000 is incredible. Most artists don't sell that much in the lifetime of their records in the post-MP3 era. Seriously...the biggest selling albums of 2005 didn't sell over 7M, which was common ten years ago. 680,000 in a week is just as impressive now as 1.2M in a week as in 2000.
Besides, don't worry about Hova. He always has that side job being, you know, the President of Def Jam Recordings, aka the biggest label in North America. (Ironically, Interscope/Geffen/A&M is the second biggest. Kudos to Time Warner, by the way, on selling off a $200 million cash cow to Universal Music, which also owns Island/Def Jam, Universal/Motown, and your soul.
Readily being a footsoldier in the war against the end of the music industry,
OneElf
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