Taco Bell Returning to Mexico

Taco Bell has opened its first Mexican store in 15 years in the northern city of Monterrey. The chain was unsuccessful in its attempt to appeal to the Mexican market in the early 90s, but a slightly different approach and a vastly improved Mexican economy will aid the restaurant's return this time around. Management has decided to not directly compete with the country's famed tacquerias; from CNNMoney:

"Here, the company is projecting a more "American" fast-food image by adding french fries - some topped with cheese, cream, ground meat and tomatoes - to the menu at its first store."

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