Facebook Unveils A New Advertising Platform

Facebook has unveiled a new ad platform that allows participants to target specific social groups based on their sex, age, relationship status, geographic location, and interests/activities. Also, businesses can start their own facebook page, which fans of the partcular product or company can then join; those who join will likely receive updates from the company on their feed and have the opportunity to send invites and information to other friends.

It will be interesting to see how Facebook continues to make the transition from elite college-oriented social networking site to a mainstream destination for web-surfers. Will their efforts to monetize this traffic ruin the things that made Facebook worth going to? Will more corporate involvement simply inundate the system and destroy all of the social aspects of the site?

We have been experimenting with the social advertising options on Facebook over the past few weeks. So far we have had only lukewarm results, but we have not spent much money on it either. If you happen to see our ad come up, please let us know.