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Friday, December 7, 2007

Meebo: The Future of Interaction on the Internet

A few weeks ago, we reported on Meebo, a browser based IM service, offering games that you can play against your friends. We even added a "Chat with TPQ" feature over on the side of the page.

Read/WriteWeb has an article up about how Meebo got to where they are, and where they are going from here. In a move that sets them apart from most other new social networking sites, Meebo has maintained control of their platform, only authorizing 39 out of 300 requests for applications. While Facebook's ad platform has not generated the results they expected, Meebo may have taken a step to avoid such a failure. Their recently announced partnership with Viedo Egg will offer video advertising in IM and chat windows, as well as alongside the games and other video content (including video chat).

Meebo will offers IM, chat rooms, video IM, and games all within a single browser window. And by including the video advertising in the same windows as these other services, they may have finaly found a way to make money off of Web 2.0.

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