Google

Tuesday, December 4, 2007

A Spot of Humor: Fox News abusing sponsors, or just "understanding how advertising works?"

I stumbled upon this funny story from a site that purports itself as a source for media news, which seems to be upset with Fox News for not running an anti-Bush ad.

The story is that Fox would not show an ad saying that Bush is destroying the Constitution, and though it isn't explicitly stated, the article seems a bit peeved by this fact.

This is a spot of criticism clearly written by someone that doesn’t understand "how advertising works." If Fox doesn’t want your money because they don’t like your ad, they can do that. A media network is in no way required to run every ad that comes their way.

At least, though, the spokespeople at Fox aren’t shy about having a quick jab at their critics, as is evidenced by the email they sent to the website, reproduced here:

"Hi Owen --

We cannot approve the spot with it being Danny Glover's opinion that the Bush Administration is destroying the Constitution. If you have documentation that it is indeed being destroyed, we can look at that.

Sorry about that,

Erin"

Look, I don't like Fox News either (or any other cable news network for that matter), but if you're trying to expose them as a pro-Republican organization, I think you're about [however long the network has been in operation] years too late.

0 comments: