Liberty University takes on new recruiting measure

From Suburban Messiah:

Recently, Liberty University made plans to build a new extreme sports park in order to up recruitment to its Lynchburg, Virginia, campus.

Judging from the dispassionate response of new university chancellor Jerry Falwell, Jr., there doesn't seem to be much more going on here than a strained advertising campaign to raise funding, which certainly makes sense from a business standpoint. But he himself seems unconvinced of the underlying message and seems even skeptical that kids would come to Liberty if things like this sports park weren't in place.