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Monday, December 17, 2007

Jesus Battles Mickey Mouse For Theme Park Supremacy

From Suburban Messiah:

Thanks to a reader comment here on the Quail, I've tossed together a few quick thoughts on The Holy Land Experience, a Christian-based theme park in Orlando.

Recently acquired by Trinity Broadcasting Network, the Experience has raised its attendance by 25%, despite nearly doubling its ticket prices. Trinity seems to have nabbed a pretty decent business model, eh?

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